Branding / Advertising / Design
The Internet of Things needs a champion to make the connections that keep businesses talking to each other and moving forward. Software AG helps companies find a solution to make it all connect and integrate without a hitch, regardless of the complexity. When software seamlessly integrates, businesses can deliver a singular experience. It makes everything better as things just… work. This simple truth inspired the creative execution of the campaign, the ‘Seamless is More’ tagline, and a unique visual identity that seamlessly connects two images into one.
We brought the campaign to life through an integrated mix of paid media, content syndication, social selling, sales enablement, and contextual landing pages tailored to each account to build a unique ABM ‘surround’ strategy aimed at driving engagement and leads.
The campaign started with a big brand push optimised for brand metrics like impressions, landing page views, and video views. Then, as we began to demonstrate high levels of engagement, we brought in lower-funnel tactics designed to convert engagement into real leads and pipeline opportunities.
THE RESULTS:
$13.9M in influenced pipeline
23M+ impressions
118 influenced opportunities
5,105 leads