Branding / Advertising / Design
At CNET, we pushed experiential work to a higher level. From booths, parties, and stages at CES in Vegas, to interactive activations at Comic-Con, to a three day takeover at E3, every event had to make a real splash and build genuine connections with each audience.
The work extended well beyond the show floor. We produced invites and VIP credentials, press kits and publicity rollouts, paid and social ad campaigns, motion graphics and sizzle reels, custom drink menus and themed bar programs, after parties with live entertainment, photo moments built for shareability, and post-event recap content to keep the story going long after the doors closed.
At CES (150,000+ attendees), CNET's presence was a live broadcast set in prime real estate at the LVCC's South Hall, anchoring 30+ hours of live programming, the official Best of CES Awards program, and the executive parties around them. The set itself was the brand, a custom-built sweeping graphic environment where attendees, press, and product reveals converged.
Behind the work, a 25-person creative team supported 22 brands across CBS Interactive, covering branding, digital campaigns, video, and event marketing.