Branding / Advertising / Design
Executive
Creative Director
VP, Executive Creative Director North America
Transmission Agency
2019 - 2026
World's largest independent B2B agency. Led a 25+ person multidisciplinary team serving technology brands.
Led creative direction across brand, campaigns, experiential, editorial, and content for technology brands including HP, HPE, Microsoft, Qualcomm, Salesforce, AMD, Aruba, Software AG, and Qlik.
Translated complex technical positioning into clear narratives, messaging frameworks, and visual systems, treating language and design as two sides of the same idea.
Built and developed a 20+ person team across design and copy, contributing to 15x agency revenue growth over four years through a foundational creative process and a high-performance culture.
Established AI-assisted creative pipelines using Claude, Adobe Firefly, and VEO3 to expand concept exploration and reduce time-to-first-proof, while keeping craft and brand voice intact.
Created a global Qualcomm product launch that delivered 177% unit growth post-launch, 4x the established baseline. The campaign also won gold, silver, and bronze medals across 7 major creative competitions.
Led concept and design for a Software AG campaign that generated $13.9M in influenced pipeline and 23M+ impressions.
Creative Director
Thibodeaux Creative
2018 - 2019
Ran an independent creative practice serving a range of technology and fintech clients across brand, campaign, and digital. Delivered rebrands, product launches, and integrated campaigns from strategy through production. Noteworthy projects included:
• Go Mobile Insurance launch - Marketing materials, iconography, illustrations, advertising
• Riverbed SaaS Accelerator campaign - Microsite, banners, videos, email, events
• Informatica Campaign - Landing page, banners, videos, OOH, events
• Matthews Asia Investors rebrand - Print, banners, OOH, videos, site design
Creative Director
Doremus Advertising
2015 - 2018
Led the global rebrand for NetApp, repositioning the company from commodity storage to data infrastructure leader
through the "Data Driven" brand platform and "Data visionaries wanted" campaign.
Rolled the work out across print, online, large-format OOH (including L'Enfant Plaza Station, DC), video, and sustained social program with an interactive 360 mobile experience, and a redesigned website with an interactive city-by-city data hub. The campaign tripled NetApp.com traffic and reset perception at scale, with 70%+ of those exposed seeing NetApp as "a new company."
Partnered with other CD writers to create campaigns for HP Helion, HPE, VISA and VMware on award-winning integrated creative that included global ad campaigns, microsites, OOH, videos, email, banners,
Creative Director
Thibodeaux Creative
2013 - 2015
MCCann, Gyro, Eleven - Contract freelance roles as a leader and also as an individual contributor.
Branding, advertising, design, video, social, events.
Clients included; Visa, VMWare, Cisco, Samsung, HP, T-Mobile
Creative Director
CBS Interactive
2010 - 2013
Global digital media network with 1B+ quarterly visitors, home to CBS News, CBS Sports, CNET, GameSpot, and Last.fm. Led a 25-person creative team supporting a total of 22 brands across branding, digital campaigns, video, and event marketing.
Set creative vision and led production for CNET and GameSpot at CES (150,000+ attendees), San Diego Comic-Con (126,000+), and E3 (45,000+), producing premier-tier brand experiences across the year's defining culture and tech moments.
Designed CNET's flagship CES presence as a live broadcast set in prime South Hall real estate at the Las Vegas Convention Center, anchoring 30+ hours of live programming, the official Best of CES Awards program, and the brand's surrounding executive parties and events.
Created the 4-day GameSpot and CNET "Base Station" activation at San Diego Comic-Con, a branded experience with recharge lounge, gaming stations, a custom illustration system, and an integrated mobile game (S.O.S.S.) that extended the activation into social.
Directed multi-level branded booths and on-stage experiential moments for GameSpot at E3, integrating immersive storytelling across structure, video, and live programming.
Creative Director
British Telecom/ Ribbit Mobile
2008 - 2010
BT's Silicon Valley consumer venture, built on its $105M acquisition of Ribbit Corporation's voice-cloud platform.
Launched Ribbit Mobile from zero, defining brand strategy, master narrative, and the complete visual identity for a consumer service with no prior brand foundation.
Designed and hand-illustrated the full visual system, including the six-icon product feature set, character-driven storytelling, illustrated devices and call-routing diagrams, and the brand's signature sky-and-grass world.
Produced the multi-platform website, Facebook brand presence and apps, email program, customer testimonial videos, advertising, OOH, and packaging that carried the brand into market.
Vice President /Creative Director
Grey worldwide
2006 - 2008
Led a 12-person creative team and studio across SanDisk, Nokia, and other global brands.
Concepted and led the "Lil' Monsta" campaign for SanDisk's Sansa e200 MP3 line, an illustration-led character platform positioning the player as the rebellious alternative to the iPod Nano. Built across print, OOH, wild postings, postcards, packaging, in-store signage, and an interactive website where the character lived on.
Directed international creative for Nokia across global markets, holding brand consistency across channels.