Gotham- Pop-up Event

Each year, CNET celebrates its annual Holiday Gift Guide with a pop-up event in the heart of New York City. We named the activation "Gotham" and built it into a full sensory experience where guests could see, touch, and play with the season's most talked about devices and tech gifts.

I led the creative direction and identity for the event, starting with the Gotham logo and extending into every touchpoint. That included printed and digital invites, event posters, in-store and exterior signage, video billboards, hero videos, social cutdowns, online ad campaigns, branded t-shirts, and the interactive booth design itself. The booth was built as a hands-on playground where guests could explore featured products in context, turning the gift guide from a list on a page into a real world experience.