Branding / Advertising / Design
Qualcomm had an identity problem. Its Snapdragon processors powered phones, cars, and countless other devices, yet to most people, the brand was invisible. With the launch of its first processor built for AI-powered laptops, that had to change.
Rather than lead with speeds, feeds, and benchmarks, we leaned into how these new devices actually make people feel. Empowered. Elevated. Secure. Unbothered by limits. We built a fantastical visual world to match, shooting real people lifted into something extraordinary, floating weightlessly in subway cars and offices, wrapped in cosmic galaxies, glowing force fields, and multiplied versions of themselves. Each image translated a specific chip benefit, from multi-day battery to built-in AI to chip to cloud security, into an instantly readable visual metaphor.
We rolled out the campaign across LinkedIn, a campaign website, e-books, long-form content, and banner ecosystems, all sharing the same heightened visual language so Snapdragon stood out as the most confident, most cinematic voice in a category that usually drowns in benchmarks.
THE RESULTS:
13% unaided brand recall growth
87M impressions
32M+ video views
177% unit increase post-campaign launch (4x baseline)
10% market share for Windows PCs over $800 in US
28x increase in web visits YoY
2,400+ qualified leads
72PT uplift in ‘improves productivity for business’ sentiment
Creative Direction: Scott Thibodeaux
CD/Art Direction: Stephanie Arculli
CD/Writer: Kevin Seidel