Give me 55%

You wouldn’t rally your soccer team to give it their best 55%. You wouldn’t vow to love your spouse with just 55% of your heart. You wouldn’t be thrilled about getting 55% of your bonus. So why on Earth would you accept a PC that only runs at 55% when it’s unplugged?

This competitive edge campaign started with a simple insight. PCs that have an Intel processor only perform at 55% when unplugged. The Snapdragon X Elite had a distinct advantage and Qualcomm wanted to capitalize on it.

VP, CD: Scott Thibodeaux
CD: Glen Day
ACD: Nick Kidd
Senior Writer: Malcolm Bailey