Branding / Advertising / Design
Work doesn’t work the way it used to. It’s no longer a place to go or a time of day. It’s a wherever, whenever reality that’s forming itself on the fly.
But some things haven’t changed. Work is still about getting stuff done. It still depends on communication and collaboration. There are toys for play, and there are tools for work. Poly built the latter. Headsets created for comfort and clarity and not just cool factor. Made to focus. Made to simplify. Made to hustle, create and achieve. Poly. Made to Work.
This campaign was a strategic attempt to separate Poly from all of the competition and take advantage of the new “work-from-home” environment. We leaned into their tradition of being the best noise-canceling headsets designed for call centers where the real work gets done. The campaign included 9 content piece, listicles, interactive pdfs, videos, banners, social posts and a landing page to hold the campaign together.