Branding / Advertising / Design
At CNET, we pushed experiential work to a higher level. From booths, parties, and stages at CES in Vegas, to interactive activations at Comic-Con, to a three day takeover at E3, every event had to make a real splash and build genuine connections with each audience.
Each experience took months of planning and design. We developed unique themes from the ground up and shaped a brand story built for maximum impact across every touchpoint. That meant booth architecture and floor plans, stage design and backdrops, large format signage and wayfinding, custom lighting and AV packages, branded swag and giveaways, talent green rooms, sponsor integrations, and immersive product demo zones.
The work extended well beyond the show floor. We produced invites and VIP credentials, press kits and publicity rollouts, paid and social ad campaigns, motion graphics and sizzle reels, custom drink menus and themed bar programs, after parties with live entertainment, photo moments built for shareability, and post event recap content to keep the story going long after the doors closed.