Branding / Advertising / Design
At CNET, we pushed experiential work to a higher level. From booths, parties, and stages at CES in Vegas, to interactive activations at Comic-Con, to a three day takeover at E3, every event had to make a real splash and build genuine connections with each audience.
The work extended well beyond the show floor. We produced invites and VIP credentials, press kits and publicity rollouts, paid and social ad campaigns, motion graphics and sizzle reels, custom drink menus and themed bar programs, after parties with live entertainment, photo moments built for shareability, and post-event recap content to keep the story going long after the doors closed.
At CES (150,000+ attendees), CNET's presence was a live broadcast set in prime real estate at the LVCC's South Hall, anchoring 30+ hours of live programming, the official Best of CES Awards program, and the executive parties around them. The set itself was the brand, a custom-built sweeping graphic environment where attendees, press, and product reveals converged.
At San Diego Comic-Con (126,000+), we built the GameSpot and CNET "Base Station," a 4-day branded experience and the only place on the show floor where attendees could rest, charge their devices, play games, and find shade. We extended the activation off the floor with S.O.S.S. (Save Our Superpowers Society), an interactive mobile game and social platform that turned the in-person crowd into a connected community.
At E3 (45,000+), GameSpot's multi-level booth gave gaming announcements a physical home, with structure, video walls, on-stage moments, and live programming pulling press and attendees in across all three days.
Behind the work, a 25-person creative team supported 22 brands across CBS Interactive, covering branding, digital campaigns, video, and event marketing.