Executive summary

Executive Creative Director and VP of Brand and Creative, building idea-led brands for B2B tech, AI, and SaaS. Twenty-plus years leading creative, now helping teams adopt generative AI without sacrificing craft. Based in the San Francisco Bay Area and open to remote work.

I lead brand and creative for technology companies and advertising agencies working with enterprise software, AI, cloud, security, fintech, and developer platforms, turning technical subject matter into work people remember. Clients have included: Microsoft, HP, HPE, Salesforce, Qualcomm, NetApp, Qlik, AMD, Informatica, SanDisk, CBS.

A few things that came out of that work. The Qualcomm Snapdragon X Elite launch, positioned as the first AI-native laptop chip, drove 177% unit sales growth. A Software AG campaign influenced $13.9M in pipeline and pulled 23M impressions. The NetApp rebrand tripled traffic to NetApp.com, and most of the audience we reached came away believing they were looking at a new company. At Transmission, the creative partnership behind new business helped grow the agency 15x, and the shop was named a top-ten global independent agency of the year in 2026.

My range runs from brand identity and enterprise rebrands through integrated campaigns, go-to-market, content, social, advertising, and live events. I run cross-functional teams of designers, copywriters, art directors, motion designers, and producers, usually 25 or more, and I partner with marketing, product, and executive leadership.

I was early to generative AI in the creative process, and I've spent the last few years turning that head start into something a whole team can run. I build production workflows that pair Adobe Firefly, Claude, Midjourney, and Figma with real craft, then I train designers so the capability lives across the team instead of in one person's head.

Core strengths

• Creative vision and leadership: Defines brand expression across visual, verbal, and experiential touchpoints with consistency and intent. Trusted partner to executive leadership and clients.

• AI-enabled creative process direction: Leads the integration of generative AI into the creative process to expand ideation, improve efficiency, and preserve brand voice while increasing value and competitiveness.

• Cross-functional team leadership: Leads and develops multidisciplinary teams across design, copy, video, strategy, account management, and external partners.

• Strategic storytelling: Translates complex business and subject matter into clear, compelling narratives that strengthen brand presence.

• Executive collaboration: Serves as a trusted creative partner to brand, strategy, media, research, and account leadership.  A key contributor to the new-business engine that helped drive 15x growth.

Experience highlights

• 20+ years building and shipping brand campaigns, design systems, and cross‑channel creative across tech and adjacent fast‑moving industries, with a portfolio spanning print and digital.

• Led multidisciplinary creative teams, instituting standards, critique rituals, and QA that elevate consistency, velocity, and on‑brand execution end‑to‑end.

• Established AI‑assisted pipelines (e.g., Firefly for ideation/variants, VEO3 for video/motion exploration) to expand concept exploration and reduce time‑to‑first‑proof.

• Partnered with Marketing to translate positioning into narratives, messaging frameworks, and visual systems that drive integrated GTM and enterprise/B2B campaigns.

• Collaborated with Product and Sales to align story, demos, and assets for enterprise buyers, ensuring coherence from brand through conversion.

Tools and methods

• Adobe Creative Suite: Photoshop, InDesign, Illustrator; expert in production standards, file hygiene, and scalable component systems.

• AI and video: Firefly, VEO3; curious and pragmatic about how AI reshapes creative exploration, production, and measurement in real workflows.

• Process: Design ops, critique cadence, style guides, accessibility checks, motion/short‑form standards, and asset libraries for cross‑functional reuse.

Leadership and culture

• Builds psychologically safe, excellence‑driven teams with clear goals, rapid feedback, and room for craft growth and experimentation.

• Communicates across mediums and audiences, from executive readouts to working sessions with international internal and external partners.

• Stays on top of visual and video trends, ensuring creative remains modern, relevant, and performance‑oriented.

Personal note

Colleagues describe an even‑keeled operator with a sense of humor who keeps teams calm under pressure and the work sharp on deadline; also, a damn nice person who makes a mean jambalaya.
 

Info

140 Sanchez Street
San Francisco, CA 94114

scott@thibodeauxcreative.com

+1 415 377 4661