Executive summary

Creative leader with 20+ years in advertising, marketing, and design for high‑growth, tech‑driven environments, pairing brand strategy with world‑class execution across integrated campaigns, design systems, and cross‑channel assets. Proven partner to Marketing, Product, and Sales in enterprise/B2B contexts, translating positioning into distinctive, scalable creative that drives business outcomes. Hands‑on creative with advanced mastery of Adobe Creative Suite (Photoshop, InDesign, Illustrator) and next‑gen AI tools (Firefly, VEO3), leading teams into new AI‑powered workflows with measurable productivity gains and creative range. Builder of high‑performing, multidisciplinary teams and calm, resourceful operator in fast‑moving, ambiguous settings; known for crisp storytelling, clear rationale, and bias to action.

Core strengths

• Brand strategy to creative: Partners closely with Marketing to convert market positioning and narrative into campaign platforms, design systems, and asset libraries that scale globally.

• Team leadership: Leads multidisciplinary creative teams with a culture of excellence, feedback, and iteration; experienced managing international, cross‑functional stakeholders.

• AI‑forward craft: Designs with AI tools and operationalizes AI in workflows (ideation, versioning, motion, and content automation) to accelerate quality output and reduce cycle time.

• Hands‑on design mastery: Advanced Adobe Creative Suite with deep production rigor and application of best‑practice standards across print, digital, and video.

• Comms and influence: Inspiring presenter and clear storyteller who aligns executives and cross‑functional partners around creative rationale and business objectives.

• Operates in change: Mediates rapid shifts, solves problems quickly, and multi‑tasks under pressure without sacrificing craft or team morale.

Experience highlights

• 20+ years building and shipping brand campaigns, design systems, and cross‑channel creative across tech and adjacent fast‑moving industries, with a portfolio spanning print and digital.

• Led multidisciplinary creative teams, instituting standards, critique rituals, and QA that elevate consistency, velocity, and on‑brand execution end‑to‑end.

• Established AI‑assisted pipelines (e.g., Firefly for ideation/variants, VEO3 for video/motion exploration) to expand concept exploration and reduce time‑to‑first‑proof.

• Partnered with Marketing to translate positioning into narratives, messaging frameworks, and visual systems that drive integrated GTM and enterprise/B2B campaigns.

• Collaborated with Product and Sales to align story, demos, and assets for enterprise buyers, ensuring coherence from brand through conversion.

Tools and methods

• Adobe Creative Suite: Photoshop, InDesign, Illustrator; expert in production standards, file hygiene, and scalable component systems.

• AI and video: Firefly, VEO3; curious and pragmatic about how AI reshapes creative exploration, production, and measurement in real workflows.

• Process: Design ops, critique cadence, style guides, accessibility checks, motion/short‑form standards, and asset libraries for cross‑functional reuse.

Leadership and culture

• Builds psychologically safe, excellence‑driven teams with clear goals, rapid feedback, and room for craft growth and experimentation.

• Communicates across mediums and audiences, from executive readouts to working sessions with international internal and external partners.

• Stays on top of visual and video trends, ensuring creative remains modern, relevant, and performance‑oriented.

Personal note

Colleagues describe an even‑keeled operator with a sense of humor who keeps teams calm under pressure and the work sharp on deadline; also, a damn nice person who makes a mean jambalaya.
 

Info

140 Sanchez street
San Francisco, CA 94114

scott@thibodeauxcreative.com

+1 415 377 4661