Executive summary

Creative Director and Brand Leader with 20+ years of building distinctive, idea-led brands across technology and B2B. Known for shaping unified brand worlds through concept, design, and editorial thinking, creating work that is as strategic as it is visually compelling. I have also guided my teams through the adoption of new AI tools, helping integrate them into the creative process in ways that improve efficiency, expand exploration, and elevate the quality of the final work. I’m still hands-on with traditional and AI platforms, with a leadership style grounded in craft, clarity, collaboration, and calm direction.

Core strengths

• Creative vision and leadership: Defines brand expression across visual, verbal, and experiential touchpoints with consistency and intent. Trusted partner to executive leadership and clients.

• AI-enabled creative process direction: Leads the integration of generative AI into the creative process to expand ideation, improve efficiency, and preserve brand voice while increasing value and competitiveness.

• Cross-functional team leadership: Leads and develops multidisciplinary teams across design, copy, video, strategy, account management, and external partners.

• Strategic storytelling: Translates complex business and subject matter into clear, compelling narratives that strengthen brand presence.

• Executive collaboration: Serves as a trusted creative partner to brand, strategy, media, research, and account leadership.  A key contributor to the new-business engine that helped drive 15x growth.

Experience highlights

• 20+ years building and shipping brand campaigns, design systems, and cross‑channel creative across tech and adjacent fast‑moving industries, with a portfolio spanning print and digital.

• Led multidisciplinary creative teams, instituting standards, critique rituals, and QA that elevate consistency, velocity, and on‑brand execution end‑to‑end.

• Established AI‑assisted pipelines (e.g., Firefly for ideation/variants, VEO3 for video/motion exploration) to expand concept exploration and reduce time‑to‑first‑proof.

• Partnered with Marketing to translate positioning into narratives, messaging frameworks, and visual systems that drive integrated GTM and enterprise/B2B campaigns.

• Collaborated with Product and Sales to align story, demos, and assets for enterprise buyers, ensuring coherence from brand through conversion.

Tools and methods

• Adobe Creative Suite: Photoshop, InDesign, Illustrator; expert in production standards, file hygiene, and scalable component systems.

• AI and video: Firefly, VEO3; curious and pragmatic about how AI reshapes creative exploration, production, and measurement in real workflows.

• Process: Design ops, critique cadence, style guides, accessibility checks, motion/short‑form standards, and asset libraries for cross‑functional reuse.

Leadership and culture

• Builds psychologically safe, excellence‑driven teams with clear goals, rapid feedback, and room for craft growth and experimentation.

• Communicates across mediums and audiences, from executive readouts to working sessions with international internal and external partners.

• Stays on top of visual and video trends, ensuring creative remains modern, relevant, and performance‑oriented.

Personal note

Colleagues describe an even‑keeled operator with a sense of humor who keeps teams calm under pressure and the work sharp on deadline; also, a damn nice person who makes a mean jambalaya.
 

Info

140 Sanchez street
San Francisco, CA 94114

scott@thibodeauxcreative.com

+1 415 377 4661