LiL Monsta

Lil Monsta- The alternative to the iPod Nano. The Sansa MP3 player positioned as a rebellious and ravenous digital content devourer. He also has an expandable belly, extra battery life and is scratch resistant. Each ad was also produced as outdoor posters, postcards and wild postings.

The campaign also include a website where you could interact with the little monster and get to know him better.

I also designed packaging and instore signage.